Notes on Sign-Up Usability
(or: “Why you don’t need four-page signup wizards”) This was an article we were working on over at Jajavy about a year ago that was laying stagnant. I figured I’d fix it up so it gets a little light. Note that because it’s old, some of the facts on these sites may have changed. —— As our work on Kanj.us progresses, the scintillating and downright...
dearestpenelope asked: do you ever watch "once upon a time"?
Judgin' Pitches, Hittin' Switches
The “startup season” in Atlanta is slowly picking up steam. Business plan competitions, demo showcases, presentation practices, drink-ups, and a ton of other entrepreneurial events are being held for investors and investees alike. The common denominator in this varied collection of biz-focused get-togethers is, of course, the pitch. It’s been about one week since the whirlwind...
Haters gon' hate (QR codes) - addendum
I recently stopped into the Waffle House on 5th (you know, the one where all the other gourmand technologists discuss philosophy and cybernetics and semiotics or whatever) to get some food [sic] when I saw this and was immediately reminded of my previous post about QR faux pas committed by over-eager marketers. In addition to the code being printed along the wavy edge in a most unscannable...
Haters gon' hate (QR codes)
A few days ago, out from the Twittersphere (via retweet by the inmitable Bruce Lawson of a tweet by Daniel Knell) came this simple declaration that there exists a “brilliant guide on when and when not to use QR codes in a marketing campaign http://shouldiuseaqrcode.com/”. Naturally, I was intrigued - a deep-seated QR compulsion drives me to scan and scan. And scan. So I clicked the...